There are two kinds of game days.
The first kind is the one you watch alone on the couch with whatever’s left in the fridge, nothing planned, nothing prepared. The game happens, your team wins or loses, and a week later you barely remember watching it.
The second kind is the one that actually gets put together. The one where someone says “come over Saturday” and everyone immediately asks “what should I bring?” Where the living room fills up before kickoff. Where the smell of chorizo on the grill hits you before the front door even closes all the way. Where the rosquillas are gone within the first ten minutes and nobody can quite account for who ate them all. Where the ice-cold drinks keep moving around the table and the bocadillo shows up at the end like it was saving itself for the final whistle.
That second game day has a name. It’s game day with Su Sabor Latin Taste.
If you’re part of the Latino community in Florida, Texas, or anywhere along the East Coast, this guide is for you. Because watching the game is one thing. Living it the way it deserves to be lived, with the Colombian and Latin foods that turn any soccer afternoon into something nobody wants to miss, is something completely different.
The Game Day Ritual: Why the Food Changes Everything
Ask any Latin American what their best memory of a game they’ve watched is, and there’s a very good chance the answer has nothing to do with a goal. It’ll be about the people who were there. About the noise in the room. About what was on the table.
That’s not an accident. The relationship between Latinos and food during game day is practically an unwritten cultural protocol passed down from one generation to the next. A game without food is just a game. A game with the right food becomes a family event, an afternoon people actually remember, one of those moments where the distance from Colombia or wherever home used to be gets shorter until it almost disappears entirely.
For the 1.6 million people of Colombian heritage living in the United States, concentrated in Florida, Texas, New York, and New Jersey, putting that table together carries a meaning that goes beyond convenience. It’s keeping a tradition alive. It’s showing kids who were born here what a good afternoon is supposed to look like. It’s reconnecting with the taste of home even when home is thousands of miles away.
Su Sabor Latin Taste exists exactly for that. So that game day tastes the way it’s supposed to.
Colombian Chorizo on the Grill: The Star Nobody Argues With
Let’s start with the undisputed king of the Colombian grill in the U.S.
Colombian chorizo has a personality that any Latino recognizes before it ever makes it to the plate. That specific smell when it hits the hot grill. That spice combination that no American sausage has ever successfully replicated no matter how hard it tries. That texture that goes crispy on the outside while staying juicy on the inside. That’s not a coincidence. It’s the result of years of Colombian charcuterie tradition that Su Sabor brings directly to Latin grocery stores in Florida and Texas with the same quality it’s always had.
Su Sabor’s Colombian Pork Sausage is available in multiple sizes: 16 oz, 3 lbs, and 5 lbs, designed to cover any size gathering. From a tight four-person get-together to a twenty-person backyard cookout where the grill doesn’t stop. There’s also the Venezuelan Carupano-style Chorizo for those who want a slightly different but equally authentic flavor profile, and the Argentinian Chorizo for anyone who wants to explore the full range of Latin American grilling in a single afternoon.
How do you get the most out of it on game day?
The secret is in the temperature. Colombian chorizo needs medium heat, not high. High heat burns the outside before the inside cooks through and you lose all the juices. At medium heat, twelve to fifteen minutes with a flip at the halfway point, the casing comes out golden and the inside stays incredibly tender. If you have an extra minute, scoring the chorizo diagonally before it goes on the grill helps the heat penetrate more evenly and keeps the juices redistributing throughout the cook.
Colombian chorizo on the grill doesn’t need anything more than a good arepa and your team scoring. But if you want to take the afternoon up a level, serving it on a wooden board with sliced avocado and a little ají on the side turns the whole thing into something people will be asking you to repeat at the next game.
Find it at El Bodegón in Florida, at H-E-B in Texas across Dallas, Houston, and San Antonio, and at Sedano’s Supermarket in Miami and the metro area.
Rosquillas on the Table: The Snack That’s Gone Before the First Half Ends
There’s a question that comes up at every single gathering where Su Sabor rosquillas make an appearance: “Who ate all the rosquillas?”
The answer is: everyone. Every time. And nobody’s sorry about it.
Colombian rosquillas are one of those authentic Latin snacks that hit like potato chips but with the volume turned all the way up. The crunch of the cassava, the cheese flavor that melts across your tongue, the perfect balance between salt and the natural sweetness of cassava starch. They’re genuinely addictive in the most honest sense of that word, and there is no American version on the market that can compete with them for anyone who grew up eating them.
Su Sabor Rosquillas come in the 30g individual size, perfect for the lunchbox or the snack drawer, and also in a 6-pack format for bringing to game day without worrying about running out. The Rosquillas and Besitos Mix in the 200g bag is the move when you want something on the table that lasts longer than five minutes.
For game day specifically, rosquillas have a logistical advantage that no other snack can match: they don’t make a mess, they don’t spill, they don’t need a plate or utensils, and they don’t melt in a room packed with people. You grab them, you eat them, and your hands are clean when it’s time to celebrate the goal.
They’re also the perfect bridge between generations at any game day gathering. The grandparents know them from Colombia. The parents remember them from childhood. The Colombian-American kids born here try them for the first time and immediately understand why the family talks about them the way they do. They need no cultural explanation. The flavor does it all.
Find them this week at El Bodegón in Florida, H-E-B Texas, and Sedano’s Supermarket in Miami.
Ice-Cold Drinks: Real Hydration With Real Identity
No game is won without hydration. And hydration doesn’t count if it doesn’t actually taste like anything.
Su Sabor’s Latin drinks are the answer the game day table has been waiting for. The Blackberry Juice with that deep purple color you can spot from across the room and a flavor that no American beverage has ever come close to replicating. The Orange Pineapple Juice with the tropical combination that activates your senses from the very first sip. The Su Sabor Oatmeal Drink for anyone who wants something more substantial that carries them through the full ninety minutes and whatever comes after.
All of them in 33.8 oz (1 liter) ready-to-serve cartons, perfect for filling tall glasses with ice and putting on the game day table without anyone having to get up to find anything else.
Su Sabor’s Blackberry Juice deserves its own paragraph in the game day context. Colombian blackberry is not a blueberry. It’s not a raspberry. It’s not any of the berries the American market has neatly categorized. It’s a fruit with flavor complexity, intense acidity, and deep sweetness that sets it entirely apart from everything else out there. When it shows up on the game day table, people ask what it is. When they try it, they want more of it. When the liter is gone, someone always asks “was there more?”
For game day with kids, serving the juices over crushed ice in big glasses is the perfect alternative to commercial sodas. There’s real fruit in them, they have color, they have flavor, and they don’t leave that processed-sugar feeling that has kids bouncing off the walls by the second half.
For an adult crowd, Blackberry Juice mixed with sparkling water and a squeeze of lime becomes a blackberry limeade that any Colombian immediately recognizes as the neighborhood restaurant drink from back home. Impressive presentation, flawless flavor, zero effort.
Available at El Bodegón Florida, H-E-B Texas, and Sedano’s Miami.
Bocadillo for Dessert: The Perfect Finish No Game Day Should Skip
If the chorizo is the king of the grill and the rosquillas are the kings of the snack table, the bocadillo veleño is the king of dessert. And in the context of game day, it shows up at exactly the right moment: after the adrenaline of the game has settled a little and the body is asking for that sweet note that closes out the afternoon on a high.
Su Sabor’s Colombian bocadillo is one of those products that needs no introduction for anyone who grew up in Colombia, and needs only one bite to win over anyone trying it for the first time. Dense, sweet guava with that background acidity that balances it perfectly, with a firm texture that cuts clean and eats well on its own or with a slice of white cheese that takes the whole thing to a completely different level.
On game day, bocadillo has a very specific role: it’s the dessert that requires nobody to go to the kitchen, that doesn’t need to be heated or plated or prepared in any way. It comes out of the package straight into your hand. And if someone has Colombian white cheese in the fridge, the bocadillo-and-cheese combination at the game day table becomes one of those moments of collective silence where everyone’s eating and nobody’s talking because nothing needs to be said.
It’s also the product that most powerfully activates the flavor memory of Colombians who have been in the U.S. for years. The bocadillo veleño has centuries of history behind it. It comes from the municipality of Vélez in the Santander department, where it’s been produced since the colonial period using guavas from the region. When someone in Miami or Dallas or Houston eats a Su Sabor bocadillo, they’re not just eating a guava sweet. They’re touching a thread that connects generations, that crosses the ocean and the years and arrives intact in the living room where the game is on.
For bicultural young people who are still getting to know it, putting bocadillo on the game day table is also the perfect cultural entry point. There’s no easier way to introduce someone to Colombian food than putting a piece of bocadillo with cheese in their hand at halftime. It speaks for itself every single time.
Find it at El Bodegón Florida, H-E-B Texas, and Sedano’s Miami.
Where to Find Su Sabor Products This Week
One of the most real challenges for the Colombian and Latino community in the U.S. is finding the products they’re looking for without having to make a special trip or wait on an order. Su Sabor Latin Taste understands that, which is why it has built a partner store network that covers the markets with the largest concentrations of Latino community in the country.
In Florida, Su Sabor products are available at El Bodegón Supermarkets, the reference chain for the Colombian and Latino community across South Florida. With multiple locations in Miami, Fort Lauderdale, Margate, Coral Springs, and other cities across the area, El Bodegón is the meeting point where the community knows it can find what it’s looking for without having to explain what bocadillo is or why a cassava rosquilla is different from any American chip.
Also available at Sedano’s Supermarket, the Latin chain with deep roots in the Miami area and South Florida metro, where Su Sabor shares shelf space with other trusted brands in the Latin pantry and reaches a customer base that already knows and trusts Colombian products.
In Texas, and this is a development the Latino community in the state has been waiting for, Su Sabor is now available at H-E-B, the quintessential Texas chain with locations across Dallas, Houston, and San Antonio. The arrival at H-E-B isn’t just a distribution expansion. It’s a signal that the demand for authentic Colombian products in Texas is real, growing, and being recognized by the state’s largest grocery chains.
The Colombian community in Texas, especially in Houston where the Latino concentration is significant, had been looking for easier access to these products without relying exclusively on specialty stores. The entry into H-E-B changes that reality directly.
For anyone who doesn’t live near one of these stores or simply prefers the convenience of delivery, Su Sabor’s non-refrigerated products are also available through the brand’s Amazon Brand Store, with shipping across the East Coast and beyond.
The Perfect Game Day Spread: The Quick Guide
If you made it this far and you want to put together the game day table this weekend with Su Sabor products, here’s the quick breakdown.
Before the game:
Head to the nearest partner store with time to spare. El Bodegón in Florida, H-E-B in Texas, or Sedano’s in Miami. Pick up the Colombian chorizo ahead of time if you’re grilling, because it needs to thaw properly. Non-frozen products like rosquillas, bocadillo, and juices can go straight from the store to the table.
During the game:
The rosquillas go in the center of the table from kickoff. The juices in tall glasses over ice, filled before the first half starts so nobody has to get up when the game gets good. The chorizo hits the grill during halftime if the gathering is in the backyard or on the patio.
After the final whistle:
Bocadillo with cheese is the closer. It doesn’t matter if the team won or lost. The bocadillo puts everyone in a good mood.
That’s what the perfect game day looks like. All the flavor of Colombia on the table, family and friends around it, products you can’t find just anywhere but that this weekend happen to be right around the corner.
That’s Su Sabor Latin Taste. The taste of home, at the store right here.
Ready to put together the game day spread? Find Colombian chorizo, rosquillas, Latin juices, and bocadillo veleño this week at El Bodegón Florida, H-E-B Texas, and Sedano’s Miami. Visit susabor.net to see all partner stores and the full product lineup.
