Dad doesn’t ask for much.
You know this perfectly well if you have a Colombian or Latino father who’s been living in the United States for years. He doesn’t ask for expensive gifts or elaborate experiences or restaurant reservations that require weeks of planning. What he asks for, even if he’d never put it in those exact words, is a little of what he left behind. A flavor that takes him back, just for a moment, to somewhere familiar. A Sunday that tastes like Colombia even though the sun outside is Florida’s sun or Texas’s sun.
A good chorizo on the grill. A hot chocolate with melting cheese. A bocadillo that reminds him of home. A wafer with arequipe for dessert, like the one he used to buy from the cart by the park when he was twenty years old.
That’s what he really misses. And this June 21st, Father’s Day in the United States, Su Sabor Latin Taste has exactly everything you need to give it to him.
This guide is for anyone who wants to give Dad something no American store can offer: the taste of home.
Why the Best Gift for a Colombian Dad in the U.S. Doesn’t Come in a Gift-Wrapped Box
There’s something every Latino father in the United States has in common, whether they’ve been here five years or thirty. There’s a moment in the day, usually early in the morning or at the end of a long afternoon, when what they miss most isn’t a specific place or a specific person. It’s a specific flavor. The smell of chocolate warming on the stove. The sound of chorizo on the grill while everyone else is still asleep. The crunch of a wafer.
What they feel in that moment doesn’t have a precise word in English. Even in Spanish, the closest word is nostalgia, and that word still falls short of describing what happens when someone who lives far from their country reaches a reference flavor after a long stretch of not finding it.
Consumer behavior research documents this consistently: Latino immigrants in the United States don’t buy authentic Colombian products just because they like them. They buy them because those products connect them to a version of themselves that existed before migration. They buy them because they’re the most tangible thread between the life they have here and the life they built there.
For a Colombian dad in Florida, Dallas, or Houston, receiving the Pack Papá Su Sabor this June 21st isn’t receiving food. It’s receiving a piece of Colombia wrapped in the intention of someone who knows him well.
And Su Sabor Latin Taste is in partner stores across Florida and Texas this week exactly for that.
Colombian Chorizo and Butifarra on the Grill: The Language of Love in the Backyard
If there’s one way to say “happy Father’s Day” to a Colombian dad without using any words at all, it’s firing up the grill.
Su Sabor’s Colombian chorizo on the grill is the perfect centerpiece for Father’s Day Sunday. Not for breakfast, which we’ll talk about in the chocolate section. The grill comes at noon, when the family is already gathered, when the soccer game is already on television, when the smell coming from the backyard starts pulling people in from inside without anyone having to say a word.
Colombian chorizo has a personality that any Colombian in the U.S. recognizes before it ever reaches the plate. That specific spice blend no American product has ever successfully replicated. That texture that goes golden and crispy on the outside while staying juicy and full of flavor on the inside. It’s the result of a Colombian charcuterie tradition that Su Sabor brings intact to the shelves of El Bodegón in Florida, H-E-B in Texas, and Sedano’s in Miami.
Colombian butifarra is the perfect partner to chorizo on the Father’s Day grill. Softer in its flavor profile but just as authentic, Colombian butifarra carries a history rooted in the Colombian Caribbean coast, particularly from Mompox, where it’s been made by hand for centuries. It’s the sausage that dads from the coast recognize instantly. It’s also the one that sparks curiosity in anyone trying it for the first time, because its personality is distinct from every other sausage the American market has ever offered.
For the Father’s Day grill, the ideal combination is straightforward: Colombian chorizo, butifarra, arepas on the side, sliced avocado on the table. And the one technical detail that changes everything is always the same: medium heat, not high. Colombian chorizo needs time for the heat to distribute evenly, for the casing to brown without burning, for the inside to cook through without losing its juices. Twelve to fifteen minutes, one flip at the halfway point, and the result is the kind of perfect chorizo Dad will still be talking about weeks later.
Find Su Sabor’s Colombian chorizo and butifarra this week at El Bodegón Florida, at H-E-B Texas in Dallas, Houston, and San Antonio, and at Sedano’s Miami.
Traditional Colombian Chocolate: The Cup Dad Has Been Waiting Years For
There’s an image that many Colombians in the United States carry with them without anyone asking them to hold onto it: a morning in Colombia, with cold air or rain outside, and a cup of hot chocolate on the table.
Not the American hot chocolate that comes in a packet with hot water and tastes like processed cocoa and sugar. The real Colombian chocolate: thick, aromatic, full-bodied, made in a small pot with whole milk, frothed with a molinillo if the kitchen has one, served in a ceramic mug with a piece of white cheese that slowly softens as the temperature works on it.
That ritual has no cultural equivalent in the United States. It simply doesn’t exist here. It’s entirely Colombian.
Su Sabor’s Traditional Chocolate (SKU: SS224, 17.6 oz) recreates exactly that profile. The Colombian cacao tablet with the right sugar-to-cacao ratio that produces that dense texture and that deep brown color any Colombian recognizes immediately. There’s also the Cloves and Cinnamon Chocolate (SKU: SS225) for the dads who grew up drinking the spiced version, the one that leaves a gentle warmth at the back of the throat that makes it especially good on cool mornings.
For Father’s Day, making the chocolate correctly is also part of the gift itself.
The basic method: two to three squares of the tablet per cup of whole milk. Heat the milk over medium heat without letting it boil. Add the chocolate broken into pieces and stir constantly until it dissolves completely. If you have a molinillo, this is the moment to use it: frothing the hot chocolate creates that characteristic foam that Colombians automatically associate with chocolate made right. Serve immediately in a large mug, with the piece of white cheese on the side for Dad to incorporate as he likes.
The gesture of handing Dad that cup on the morning of Father’s Day needs no card. It already says everything it needs to say.
Su Sabor’s Traditional Chocolate is available at El Bodegón Florida, H-E-B Texas, and Sedano’s Miami.
Colombian Bocadillo and Sweets: The Dessert That Triggers Memory Faster Than Any Photograph
If you want to see a Colombian dad’s face change in a matter of seconds, put a bocadillo veleño in his hand.
No photo, no video, no text message activates a Colombian’s memory with the speed and precision of a bocadillo. It’s a phenomenon neuroscience researchers call “involuntary sensory memory”: flavor directly activates the limbic system, the part of the brain where emotional memories are stored, without passing through any rational filter. In milliseconds, Dad is somewhere else entirely, in another time and another place.
Su Sabor’s bocadillo veleño carries the full history of the municipality of Vélez in Santander, where this dense guava sweet has been produced since the colonial era. The guava from the Vélez region has unique flavor characteristics: a balanced acidity, a deep sweetness, and a natural pectin concentration that produces that firm yet tender texture the bocadillo has, which no guava sweet from any other region can precisely replicate.
For the Father’s Day dessert, the bocadillo veleño has several ways to shine:
The classic version: bocadillo with Colombian white cheese. The contrast between the intense sweetness of the guava and the mild saltiness of fresh cheese is one of those flavor pairings that existed long before anyone invented it. It’s simply right. It’s the flavor Dad has been looking for in American supermarkets for years without finding it.
The sharing version: bocadillo cut into small cubes on a wooden board, with sliced cheese, wafers, and arequipe alongside. A kind of Colombian sweets board that goes in the center of the table after lunch and that the family picks at for hours while the conversation stretches out and nobody is in any hurry to leave.
The wafer version: a wafer with arequipe and a piece of bocadillo on top is one of those snacks older Colombians remember from childhood with a clarity that defies the passing of time. For a Colombian dad in the U.S., receiving that flavor on the day of his celebration is a gift no card can express better.
Find Su Sabor’s bocadillo veleño and Colombian sweets at El Bodegón Florida, H-E-B Texas, and Sedano’s Miami.
Colombian Wafers and Barquillos: The Snack That Takes Dad Back to the Park
There are products that belong so specifically to a place and a time that when you find them again, the image they trigger is almost photographic in its clarity.
For Colombian dads in the U.S., the oblea is exactly that. The wafer from the park, from the kiosk in the town square, from the street cart vendor who sold them with arequipe and grated cheese. The one bought with coins from lunch money. The one shared with friends on Sunday afternoons when there was nothing to do but walk around the neighborhood.
Su Sabor’s Obleas bring back exactly that moment. In the 50-unit format or in the version with arequipe included, they’re the sweet that goes from hand to mouth before anyone can say anything else. The crunch of the wafer. The creamy texture of the arequipe. The flavor that needs no explanation because the body recognizes it on its own.
Colombian barquillos are the perfect companion for the Father’s Day sweets table. Crunchier than the obleas, with that toasted vanilla flavor that’s different from any American wafer on the market, Su Sabor’s barquillos are the snack older Colombian dads remember from corner stores back home and that younger dads are rediscovering at Latin grocery stores in Florida and Texas.
Together, bocadillo, obleas, and barquillos make the perfect Colombian sweets spread for Father’s Day. Nothing needs to be cooked. Nothing needs to be prepared. Nothing takes more effort than opening the packages and laying them out on the table. And the impact on Dad is completely out of proportion to how much work it required.
That’s the secret of Su Sabor’s authentic Colombian products: they make an ordinary Sunday taste like something extraordinary without asking too much of anyone.
Find them at El Bodegón Florida, H-E-B Texas, and Sedano’s Miami.
Where to Find Them This Week: Your State-by-State Guide
There’s enough time before June 21st to get everything together without any last-minute rush. Here’s where to go based on where you are.
In Florida, El Bodegón Supermarkets is the reference point for the Colombian community across South Florida. With locations in Miami, Fort Lauderdale, Margate, Coral Springs, Miramar, and other cities across the area, El Bodegón is the store where the Colombian community knows it will find what it’s looking for, using the right names, without having to explain what bocadillo is or why a Colombian wafer is different from anything American. The chorizo, the chocolate tablet, the bocadillo veleño: they’re there, on the same shelves they’ve always been on, ready for Father’s Day.
Also available at Sedano’s Supermarket, the Latin chain with an established presence in Miami and the South Florida metro area, where Su Sabor reaches a customer base that already knows the brand and actively seeks its products in the frozen section and the sweets and snacks aisle.
In Texas, Su Sabor’s arrival at H-E-B in Dallas, Houston, and San Antonio has changed the picture for the Colombian and Latino community across the state. H-E-B isn’t a specialty store. It’s the most important supermarket chain in Texas, with an enormous and diverse customer base. The fact that Su Sabor’s Colombian products are now in H-E-B means that demand for authentic Colombian products in Texas is large enough that the state’s biggest grocery chain decided to give them shelf space.
For Colombians in Houston, Dallas, and San Antonio who until recently had to make special trips to specialty stores to find quality Colombian chorizo or chocolate, the H-E-B presence is a real and direct improvement to everyday life.
For anyone who doesn’t live near any of these chains or simply prefers the convenience of delivery, Su Sabor’s non-refrigerated products are also available through the brand’s Amazon Brand Store, with shipping across the East Coast and beyond.
The Quick Guide to the Perfect Colombian Father’s Day
If you made it this far and want to put together Sunday June 21st with Su Sabor products, here’s the full plan.
The morning: chocolate with cheese
Father’s Day breakfast starts with Su Sabor Traditional Chocolate made in whole milk, served in a large mug with white cheese on the side. No rushing. No podcast. No phone. Just the cup, the cheese, and the smell of Colombian cacao filling the kitchen.
Midday: the grill
Colombian chorizo and Su Sabor butifarra over medium heat, with arepas alongside and sliced avocado on the table. The family together. The game on television. The smell from the backyard pulling everyone in.
The afternoon: the sweets board
Bocadillo veleño with white cheese, obleas with arequipe, and barquillos in the center of the table. The conversation that stretches on. The memories that surface on their own. The kids listening to stories about Colombia they would never have heard otherwise.
That’s the perfect Colombian Father’s Day in the U.S. No reservation required. No big budget. No weeks of planning. Just a trip to the store, the right products in the cart, and the time it deserves.
That’s what Su Sabor Latin Taste makes possible this June 21st.
Ready to give Dad the taste of home this June 21st? Find Colombian chorizo, butifarra, traditional chocolate, bocadillo veleño, obleas, and Su Sabor barquillos this week at El Bodegón Florida, H-E-B Texas, and Sedano’s Miami. Visit susabor.net to see all partner stores.
